Amazon.com snaps up Fabric.com to expand into sewing supplies

Posted on June 25, 2008 15:55 by Andy Peters

Already an online peddler of books, CDs, shaving cream, diamond earrings and off-road vehicles, Amazon.com Inc. wants to add silk fabric and sewing needles to its virtual shelves.

1921 Pfaff sewing machine Amazon.com on Wednesday agreed to buy Fabric.com Inc. of Marietta for undisclosed terms. Fabric.com received legal advice on the deal from former Powell Goldstein partner Arn Rubinoff, who’s now in solo practice in Atlanta.

Founded in 1999 by CEO Stephen Friedman, Fabric.com sells custom-cut fabrics for sewing, quilting and home decoration. Seattle-based Amazon.com said it bought Fabric.com to expand into sewing, craft and hobby sales.

Rubinoff’s practice includes advice on mergers and acquisitions, technology licensing and franchise development. When he’s not practicing law, Rubinoff serves as chairman of Natural Body Spa & Shoppe, a Southeastern chain of health and beauty-products retailers. He also teaches classes on business law at Georgia Tech’s College of Management.


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Janet ConleyThe Deal Watch Blog is devoted to bringing you the latest news in business law in Atlanta, the Southeast and the U.S. The lead writer is Daily Report associate editor Janet L. Conley.

Janet L. Conley is an attorney who returned to journalism after practicing law with Akin, Gump, Strauss, Hauer & Feld in Washington and with the Georgia Legal Services Program in Atlanta.

During her tenure at the Daily Report, Janet, now the paper's associate editor, has covered law firm economics and management, business and federal courts. In 2007, she received the Georgia Associated Press Story of the Year award and the Atlanta Press Club’s Journalist of the Year award, both for small circulation newspapers, for "Green to Gold," a series of articles on how climate change will alter business and the law.

Janet has written for The American Lawyer magazine and the National Law Journal, among other publications. She also served as managing editor of GC South magazine.

Janet holds a journalism degree from Southern College and a juris doctor degree from the University of Pennsylvania. She lives in Decatur with her husband Mark Harper, also an attorney, and their three children.

She can be reached at jconley@alm.com.

Andy PetersThe contributing writer is Daily Report staff reporter Andy Peters.

Andy Peters has been a journalist since graduating from Furman University in 1992. A short list of the subjects he’s covered includes the Georgia state Legislature, the U.S. semiconductor industry, the Alabama-Florida-Georgia “water wars” litigation, the 1999 American Airlines pilots strike, Coca-Cola and PepsiCo’s battle to acquire the Gatorade sports-drink brand, indie rock music and high school football. Andy has written for Bloomberg News, the New York Times Web site, the Macon Telegraph, the Spartanburg (S.C.) Herald-Journal and the Atlanta Business Chronicle.

Andy has written the Deal Watch column for the Daily Report since March 2006. He was born in Chattanooga, Tenn. in 1971 and grew up in Ringgold, Ga. He lives in Decatur with his wife and two children.

He can be reached at apeters@alm.com.

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