Fashion boutique Blue Genes in Atlanta files for bankruptcy

Posted on December 5, 2008 17:50 by Andy Peters

A Buckhead boutique that peddles high-priced, trendy denim pants—a.k.a. blue jeans—has filed for bankruptcy.

The store, called BlArrendale girlsue Genes, filed for Chapter 11 protection in federal court in Atlanta on Wednesday. Jones & Walden partner Leon Jones is the company’s bankruptcy counsel.

Blue Genes operates one store near Lenox Square Mall, as well as an online commerce site. Blue Genes was founded in August 2001 by sisters Jennifer, Julie and Jane Arrendale [photo, left].

Some of the hottest names in casual women’s fashion are owed money by Blue Genes, aReal Housewivesccording to a court document. Blue Genes owes about $159,000 to 7 For All Mankind, which makes Seven Jeans. The store owes Karen Zambos Vintage Couture about $25,000. Designer Elise Overland is owed about $16,000. Blue Genes owes Alice & Olivia of New York about $12,000.

The largest creditor is the State of Georgia, which Blue Genes owes about $810,000 in taxes.

Blue Genes has been a featured spot on the Bravo show “The Real Housewives of Atlanta." [photo, right] One of the housewives, Kim Zolciak, held a birthday party for her daughter at Blue Genes, according to the NoControl television blog. The wives also frequently are shown shopping at the store.


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Janet ConleyThe Deal Watch Blog is devoted to bringing you the latest news in business law in Atlanta, the Southeast and the U.S. The lead writer is Daily Report associate editor Janet L. Conley.

Janet L. Conley is an attorney who returned to journalism after practicing law with Akin, Gump, Strauss, Hauer & Feld in Washington and with the Georgia Legal Services Program in Atlanta.

During her tenure at the Daily Report, Janet, now the paper's associate editor, has covered law firm economics and management, business and federal courts. In 2007, she received the Georgia Associated Press Story of the Year award and the Atlanta Press Club’s Journalist of the Year award, both for small circulation newspapers, for "Green to Gold," a series of articles on how climate change will alter business and the law.

Janet has written for The American Lawyer magazine and the National Law Journal, among other publications. She also served as managing editor of GC South magazine.

Janet holds a journalism degree from Southern College and a juris doctor degree from the University of Pennsylvania. She lives in Decatur with her husband Mark Harper, also an attorney, and their three children.

She can be reached at jconley@alm.com.

Andy PetersThe contributing writer is Daily Report staff reporter Andy Peters.

Andy Peters has been a journalist since graduating from Furman University in 1992. A short list of the subjects he’s covered includes the Georgia state Legislature, the U.S. semiconductor industry, the Alabama-Florida-Georgia “water wars” litigation, the 1999 American Airlines pilots strike, Coca-Cola and PepsiCo’s battle to acquire the Gatorade sports-drink brand, indie rock music and high school football. Andy has written for Bloomberg News, the New York Times Web site, the Macon Telegraph, the Spartanburg (S.C.) Herald-Journal and the Atlanta Business Chronicle.

Andy has written the Deal Watch column for the Daily Report since March 2006. He was born in Chattanooga, Tenn. in 1971 and grew up in Ringgold, Ga. He lives in Decatur with his wife and two children.

He can be reached at apeters@alm.com.

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