Represented by King & Spalding, Roark Capital Group, an Atlanta-based private equity firm, joined forces with another private equity shop, Philadelphia's Entrepreneur Partners, to acquire Marietta-based Peachtree Business Products.
Peachtree, represented by lawyers from Sutherland, is a direct marketer of specialty business products and marketing materials for residential property managers, parking facilities and other end markets. It will be combined with one of Entrepreneur's portfolio companies, AmeriFile, a St. Louis-based direct marketer of specialty business products to physicians, dentists and other health care practitioners. The combined company will be based in Marietta.
Roark specializes in business and consumer service companies with revenue between $20 million and $1 billion. Blank Rome represented Entrepreneur, which focuses on direct marketing companies with revenue between $15 million and $250 million.
GE Capital Corp. and Golub Capital have co-arranged a credit facility to support the acquisition.